While for some manufacturers it may appear that commercial lighting is beyond their concern, we believe that it can be a costly mistake to leave the completion of a merchandising strategy in the hands of unqualified personnel, whose only incentive may be to lower costs. Indeed, while excellent lighting complements the work of merchandising cases, cheap or improper lighting can actually ruin displays by fading or washing-out colors and by using overly bright lamps that draw the eye to the glass and metal on the case.
One way to approach this is to simply mention the availability of specialty lighting to your customers. A more effective way is to specify a lamp such as Profresh and make it standard in those cases where the difference in cost is justified by the fact you are providing innovative solutions for your clients and will benefit as a result. Either way the additional cost of including a specialty lamp is negligible when considered as part of the manufacturing process. Indeed, when BJW Food Lighting is specified for cases where lighting can make a critical difference it is an investment that offers outstanding returns.
Making Profresh Light Standard or Optional in your Display Cases
Profresh Light has established successful business relationships with equipment manufacturers who make our lamps standard or optional in their display cases. We believe that this is a win-win combination for both parties since Profresh improves performance of cases and helps your customers achieve better results. As a means of expanding our business partnerships with other equipment manufacturers, BJW provides custom options for unique commercial lighting needs, and offers special pricing and discounts to OEMs.
We invite you to learn more about our specific products by contacting us directly for further information on requesting Profresh lamps.
KAPATA Marketing dept
6th July 2016May Zhang