Profresh serves for Supermarket&Boutique Retailers

Issue Time:2015-08-15
Are You Using The Best Food Dispay Lighting?

When evaluating a supermarket's value as a place to shop, the quality and selection of fresh foods is the criteria used by shoppers.
Supermarkets spend increasing amounts of money bringing in the freshest merchandise available locally and afar, while investing in the most advanced refrigerated display cases to house those fresh food items.
Despite this, supermarket departments continue to incur sizeable losses due as a result of premature product drying, discoloring and wilting. The volume of shrinkage that does occur is unnecessary and when not dealt with immediately, diminishes the quality and selection in the minds of shoppers.
Regular fluorescent lamps and LEDs distort a products color and are typically skewed toward the yellow and green end of the spectrum. While the yellow and green spectrum tends to offer strong illumination, it is at the sacrifice of full vibrant colors and the safe and healthy merchandising of fresh foods. While such lamps make sense in an office or warehouse setting, they weaken the effectiveness and sales potential of fresh foods displays. And because they over illuminate a display case with glaring light products not lonly look less appealing, they spoil fastercosting the store operator thousands of dollars in lost revenue and waste annually.

Foods that are on display under "regular" fluorescent or LED lighting, do not look their best nor do they retain the same level of freshness as they would under an optimal lighting source like Profresh food fluorescent lamps and LEDs.
Profresh professional food lighting is designed to genuinely illuminate perishable merchandise displays and showcase foods natural vibrant colors while protecting those fresh products from harmful radiation in the form of heat and light.
Profresh fluorescent food lamps and LEDs help grocers increase shelf life by up to 50 percent, and give their perishable department a competitive edge. Our proprietary blend of phosophors and exact coating process provides the most outstanding color definition and higehst degree of protection for perishable foods. Recognized world-wide Profresh lamps are specified by store owners, merchandisers, store designers and display case manufacturers for such applications as fresh meat, seafood, hot and cold deli, bakery, produce, salad bars and floral cases.
Unmatched Outstanding Visual Presentation
Unlike other lamps, Profresh does not enhance some colors at the expense of others; rather, Profresh lamps bring out the full, natural range of color in merchandise without distorting or artificially enhancing its appearance.
Profresh has received the highest Color Preference Index (CPI) rating among shoppers of any lamp in the market. This is because Profresh food lamps are coated with phosphors previously used only for high definition televisions. Such phosphors are much more expensive than those used in regular lamps ($700 a pound vs. $40 a pound), and offer the highest quality color rendering available in any merchandising lamp.
When it comes to key applications such as fresh merchandise, where the appearance and freshness is critical, Profresh lighting solutions are a wise investment for any business. It only makes sense to merchandise your displays in such a way that products look and stay fresh for greater customer satisfaction.

Extended Freshness and Shelf-life
We've been helping food retailers to understand the damaging effects of lighting on fresh merchandise and correct the problem. Faced with shrinkage and re-wrap losses, many supermarkets assume that the problem lies with the dryness of refrigerated air, or the moisture controls within a display case. Yet even after investing heavily in sophisticated display cases, problems such as discoloring of vegetables, drying of sliced deli, and loss of bloom in seafood and meat, persist.
The Engineered Solution of Using Low Radiation Supermarket Food Lighting

The reason, as scientists and supermarkets are uncovering, is that radiation from lighting works directly against the moisture and temperature controls in cases, dehydrating, oxidating and heating merchandise through invisible wavelengths. Studies show that lighting produces several types of radiation that can be damaging to specific products. Ultraviolet and Infrared radiation, for example, are associated with surface drying and internal heating of merchandise.
Scientists have also discovered that certain parts of the visible spectrum - in particular those emphasized by regular fluorescents - can also have damaging effects on fresh products, such as meat, where bacterial growth is a major concern. Profresh lamps help reduce all three kinds of radiation.
Profresh has developed a proprietary, Balanced Spectrum coating process, that combines excellent color rendering with filters that dramatically lower Ultraviolet, Infra-Red and visible spectrum radiation.

Profresh lamps and LEDs have been tested by independent laboratories and been shown to have 86% lower radiation than regular lamps. This technology translates into extended shelf-life for sensitive food, such as organic fruits and vegetables, and fresher products for your customers. Longer bloom in red meat, extra bright scales on your seafood, and moist pastries in your bakery department are a few examples of the remarkable improvement you will see in the quality of your fresh merchandise when using Profresh lamps and LEDs. The result: improved customer satisfaction and loyalty.

Profresh lamps have a balanced spectrum  

Profresh lighting is one of the simplest and most valuable investments that any food retailer can make. Because Profresh offers benefits beyond illumination, it cannot be considered simply as a maintanance item. Profresh is a merchandising tool, and offers compelling value for any supermarket:
1. Improved Sales By combining superior presentation with extended freshness, Profresh lamps help fresh food retailers increase purchases based on eye appeal, such as fresh meat, seafood, deli and produce departments. Whether used for prepared food displays or for other applications such as bakery or floral departments, Profresh lamps encourage impulse shopping and complete a successful merchandising program.
2. Reduced Shrinkage and Extended Shelf-Life A second important benefit of BJW lighting is the reduced shrinkage and extended shelf-life that results from Profresh’s non-damaging lamps. While reduced shrinkage means fewer items are thrown out due to drying or other damage, extended shelf-life can add significant revenue by helping retailers maximize their high-margin sales.
Deli meat, for example, may dry out within a few hours and have to be repackaged. While this would not be counted as a "loss", an extra few hours of freshness would allow for the meat to be sold at a higher price, without the added cost of repackaging. In this way, Profresh lamps help retailers both reduce costs and increase revenues, which pay for the cost of higher quality Profresh lamps in a short time.

How to order from Profresh food display lightings ?
To order Profresh lamps from your nearest supplier you may contact us 0086-755-23701053
You may also order or specify Profresh commercial food lighting through any of the world’s leading manufacturers of display cases; such as Tyler, Hussman, Hill-Phoenix, Kysor/Warren, True, Alto Shaam, Barker and so on .

KAPATA Marketng Dept
May Zhang
2nd Aug 2016
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KAPATA Marketing Dept
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